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Development of Sales Activities by Introducing a New e-shop
 Michalová, Adriána ; Mráček, Pavel (oponent) ; Šimberová, Iveta (vedoucí práce)
The bachelor thesis deals with the development of business activities of the company KAPAMAT AG - ambiente design, Ltd. in the form of an increase of sales activity by introducing new e-commerce. The thesis is created on the basis of theoretical background, where are business or marketing activities presented in more details, but also the specific analyzes of the company, which are subsequently processed in the practical part of this thesis. Based on the results of the individual analyzes, incorporated into the overall SWOT analysis, a specific way of developing the business activities of the mentioned company, is further proposed.
Úplný záznam
Development of Sales Activities by Introducing a New e-shop
 Michalová, Adriána ; Mráček, Pavel (oponent) ; Šimberová, Iveta (vedoucí práce)
The bachelor thesis deals with the development of business activities of the company KAPAMAT AG - ambiente design, Ltd. in the form of an increase of sales activity by introducing new e-commerce. The thesis is created on the basis of theoretical background, where are business or marketing activities presented in more details, but also the specific analyzes of the company, which are subsequently processed in the practical part of this thesis. Based on the results of the individual analyzes, incorporated into the overall SWOT analysis, a specific way of developing the business activities of the mentioned company, is further proposed.
Úplný záznam

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